Your partner in
the beauty sector
for marketing
& sales services

Your partner in
the beauty sector
for marketing
& sales services

Your partner in
the beauty sector
for marketing
& sales services

„We love what we do. We are honest. Accurate. We sort things out. We know what we are talking about. We don‘t do things by halves. If we are convinced of something, we live for it. That‘s what we promise.“

BC7 COSMETICS

The BC7 Cosmetics GmbH & Co. KG is a marketing and sales service provider for the beauty sector. We are experts for the German market and offer our partners tailor-made concepts for their brands. From pure marketing and sales consulting through full-service distribution to product development of whole cosmetic ranges different collaboration models are possible.

Besides our high-quality standards a trustful and fair collaboration with our business partners at eye level is very important for us. This is also reflected in our very good network of agencies, suppliers and service providers with whom we have a cooperative partnership since years and who complement our portfolio perfectly.

To establish brands successfully on the German market and to achieve healthy growth is our primary objective. We manage to do this by making the value chain as efficient as possible. This is feasible due to our detailed knowledge of the branch and our long-time experience.

We are aware that in the beauty sector every detail counts and take care of our brands with passion and lifeblood. Gladly for your brand as well. We are looking forward to hearing from you.

BC7 COSMETICS

The BC7 Cosmetics GmbH & Co. KG is a marketing and sales service provider for the beauty sector. We are experts for the German market and offer our partners tailor-made concepts for their brands. From pure marketing and sales consulting through fullservice distribution to product development of whole cosmetic ranges different collaboration models are possible.

Contrary to what our company name hypothesizes – we are not floating on any clouds. No, we have our feet on the ground and take care of our brands with passion and lifeblood. Because we know that in the beauty sector every detail counts.

Besides our high quality standards a trustful and fair collaboration with our business partners at eye level is very important for us. This is also reflected in our very good network of agencies, suppliers and service providers with whom we have a cooperative partnership since years and who complement our portfolio perfectly.

To establish brands successfully on the German market and to achieve healthy growth is our primary objective. We manage to do this by making the value chain as efficient as possible. This is feasible due to our detailed knowledge of the branch and our long-time experience. Admittedly: If we achieve the jointly agreed goals we‘re shortly floating on „beauty cloud seven“. But only for a very short time.

Ulrike Walter

Managing Director

Ulrike has more than 18 years of experience in the cosmetics industry and laid the foundation for the company end of 2016. She had leading positions in product and brand management and was responsible for numerous well-known brands such as Manhattan, Max Factor and Revlon. As an expert for strategic marketing she worked successfully with renowned brand manufacturers such as Procter & Gamble and Chanel. Since years she maintains good contacts to trade partners and has established a wide network of agencies, service providers and industry insiders.

Ulrike Walter

Managing Director

Ulrike has more than 18 years of experience in the cosmetics industry and laid the foundation for the company end of 2016. She had leading positions in product and brand management and was responsible for numerous well-known brands such as Manhattan, Max Factor and Revlon. As an expert for strategic marketing she worked successfully with renowned brand manufacturers such as Procter & Gamble and Chanel. Since years she maintains good contacts to trade partners and has established a wide network of agencies, service providers and industry insiders.

Horst Burgbacher

Managing Director

Horst looks back on more than 25 years of experience in the cosmetics industry. He is a sales specialist for fragrances, skin care and colour cosmetics. Before he took over as manager, he worked on several positions in field service. Then he moved to the key account management. Horst is familiar with mass market as well as the selective beauty business. Since decades he is collaborating with trade and has contacts to all leading stationary drugstores, department stores, perfumeries and food channels but as well to the online beauty platforms. Furthermore he has a big network of beauty consultants and POS-service-agencies.

Horst Burgbacher

Managing Director

Horst looks back on more than 25 years of experience in the cosmetics industry. He is a sales specialist for fragrances, skin care and colour cosmetics. Before he took over as manager, he worked on several positions in field service. Then he moved to the key account management. Horst is familiar with mass market as well as the selective beauty business. Since decades he is collaborating with trade and has contacts to all leading stationary drugstores, department stores, perfumeries and food channels but as well to the online beauty platforms. Furthermore he has a big network of beauty consultants and POS-service-agencies.

Annette Steinbichler

Marketing Manager

Annette has more than 13 years of experience in the cosmetics business and is familiar with the management of skin care and colour cosmetics brands. She is an expert for operative brand management and is collaborating successfully with brand manufacturers, trade partners, agencies and service providers since years.

Annette Steinbichler

Marketing Manager

Annette has more than 13 years of experience in the cosmetics business and is familiar with the management of skin care and colour cosmetics brands. She is an expert for operative brand management and is collaborating successfully with brand manufacturers, trade partners, agencies and service providers since years.

„We offer our partners tailor-made marketing and sales concepts for their beauty brands along the whole value chain.“

Are you a brand manufacturer that needs strategic consultancy or support concerning the launch of your beauty brand on the German market? Aren‘t you present in the beauty-segment till now but you want to capture the cosmetics market? Or are you a trade partner that searches for new brands or is looking for a distibutor for a specific brand? So don‘t hesitate to contact us. We are looking forward to new exciting projects.

Marketing & Sales:

Marketing and sales are our key competences. Depending on the work order we support you as strategic consultant or we take over the following tasks as a fullservice distributor: Market and competitor analysis, definition of strategic goals (together with our partners) and development of an individual marketing plan (based on strategic goals) that we will implement then as well. But you can also rely on our long-time experience with product development if you want to expand your assortment with products of the beauty segment. We take care of all steps from concept development to the saleable product.

Purchase:

We can source finished cosmetic products as well as all sorts of advertising and POS materials for you. For example: Displays (permanent/non-permanent), flyers, banners, gift boxes and much more.

Design:

In collaboration with our partner agencies we create attractive product packagings and all sorts of advertising materials – sticking to the CI- and CD-guidelines of the particular brand is self-evident for us.

Logistics:

In cooperation with our logistic partner we can offer you the following services:

  • Warehousing
  • Order picking and shipping
  • Assembly (e.g. promotion kits and gift sets)
  • Labelling
  • Beauty bar updates
  • Beauty bar shipping
  • Customer Service

Additional:

To round up our portfolio we can offer you the following services:

  • Beauty-Consultants
  • POS-Shelf-Service

Marketing - & Sales Consulting

Distribution Brands

Own & License Brands

„Are you interested in a collaboration? Do you need more information? So don‘t hesitate to contact us. We‘re looking forward to making joint plans so that one day we‘re floating together on „beauty cloud seven“.“

Get in touch with us

1 + 1 = ?

Address

BC7 Cosmetics GmbH & Co. KG
Bahnhofstrasse 8
89188 Merklingen

Phone +49 172 88 311 80
Email: info@bc7.de