The founders of BC 7 Cosmetics set out to solve a problem: to create high-quality makeup and styling products for children that are fun and both kids-friendly and safe to use. They followed their passion for cosmetics, used the decades of their excellent experience in the beauty sector, and got started! Extensive studies were conducted with the renowned market research institute icon kids & youth from Munich, along with a lot of research and effort. The result:
A simple and intuitive application, as well as kids-friendly packaging, are extremely important to us. This is the only way we can meet the special needs of children. That’s why the nail polish brush is specifically designed for small fingernails. The lip gloss features a practical rollerball to prevent spills or excessive dispensing. And the temporary tattoos are already perforated, so no scissors are needed.
Our highest goal is to offer high-quality products that have no negative effects on children’s bodies. All our products are well-tolerated and dermatologically tested.
All our products are created in close collaboration with our suppliers and are produced with the utmost care exclusively in Europe (Germany, France, and Austria). We place strict emphasis on high-quality and especially skin-friendly ingredients.
We avoid unnecessary plastic packaging and sleeves if not needed. All outer packaging is precisely sized to fit the products, keeping it as small as possible.
The MINICO products represent vibrant diversity and creativity. The animal friends from our MINICO Jungle Crew introduce kids to the products in a playful way, offering fun and aiming to be anything but adult-like.
Playful and entertaining, the new audio play brings the products and little animal testimonials to life and guides kids towards creative makeup and styling fun.
