Minus 417 is an exclusive and unique line of natural skincare products based on natural active components and minerals from the lowest place in the world – the Dead Sea. The water of the Dead Sea contains 21 minerals including magnesium, calcium, bromine and potassium. 12 of these are found in no other sea or ocean and some are recognized for imparting a relaxed feeling, nourishing the skin, activating the circulatory system and for easing rheumatic discomfort and metabolic disorders.
The company’s name has been accepted as an international brand symbolizing the exact location below sea level of the Dead Sea at the time of the company’s foundation. We collaborated with a team of chemists at the top research laboratories in Europe to develop products and treatments with formulas combining well-being and technology for a positive transformation effect on body and mind.
Scientifically-proven, natural efficiency.